Are you getting more visitors to your website, but not converting them to paying customers? Are they bouncing off to your competitor’s site? Are the visitors to your Web page able to find the information easily? If not, maybe it is time you looked at your Web page through the eyes of your customer or first-time visitor and see what they see — or not see.
Did you know that, “Between 70-80% of people research a company online before visiting the small business or making a purchase.” (Blue Corona) When was the last time you updated your Web page? If the answer is “I don’t remember,” then it could be time you took a moment to see how it is performing. Your Web page is a living entity that needs to be kept current. It is your company’s image for the entire world to see; and yet, some people forget to update it and refresh its content regularly. Your website, more often than not, is the first point of contact people have with you and your business.
Picture your website as your 24/7 office or storefront ready to greet your visitors and convert them to clients. The moment your page loads, the visitor forms an opinion based on what they see and read. However, if your website is difficult to navigate, or the information is not current, the visitor will click out of your site and onto your competitor’s.
Your Web page needs to have a clear purpose, message; it needs to flow, be easy to navigate, and be aesthetically pleasing. It needs to position your company as the leader in your industry and build trust and confidence. Your website needs to reflect your company’s values and philosophy; a reflection of you. It needs to do its job — convert visitors to paying customers.
Having a website that conveys your message, supports your digital marketing, and complements your other marketing efforts takes a little work and planning, but the rewards are limitless. The content on your Web site needs to depict your product or service accurately and be easy to navigate. The message needs to motivate you to do business. It needs to be clear and flow smoothly; and equally important, it needs to be free from grammatical, spelling, and punctuation errors. Having grammatical errors undermines your reputation and professionalism. It could also raise the question of what other inaccuracies there could be.
“In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year.” (Statista, 2018) What does this mean, it means that your Web page needs to be optimized for mobile and tablet use. A recent study showed that, “57% of all U.S. online traffic now comes from smartphones and tablets.” (BrightEdge, 2018)
In conclusion, does your site meet your business objectives? Is it user friendly? If not, don’t you think it’s time it did?
To discuss how you can refresh your Web page and have it work for you, send me an email to firstname.lastname@example.org. Include your Web address so I can visit your site before we meet. I will work with you to help you reach your goals.