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How Important is Email Marketing to You?

Did you know that, “80% of business professionals believe email marketing increases customer retention.” (Emarsys) So, my question to you is — “How are you connecting with your customers?” If you are not using the power of email marketing to interact with your customers and convert leads into buyers, you are not using your full earning potential.

It’s a well-known fact that people will do business with people they know, like, and trust. If your customers or visitors take the time to visit your webpage or sign-up to hear from you and then they don’t, you are missing an opportunity to lay the foundation for a professional relationship and to convert those leads into customers.

Build Trust

You need to reach out and connect with your customers — regularly. Keep them engaged by sharing relevant and meaningful information with them to build their trust. Just like you would begin a relationship with someone you meet face-to-face, the same principles apply — you need to built trust and respect; and offer relevant and meaningful information.

Provide Value

Each time you connect with your customers, strive to communicate something of value to them. Offer a tip that they can use to simplify their workflow or increase their sales. Use this vehicle (email) to establish a rapport with your prospects, customers, to provide them with useful information that will enhance their business. This is one way you set yourself apart from the others and earn your prospects’ trust. It will also establish you and your business as the authority in your field.

High ROI Channel

“More than 59% of marketers say that email marketing is their biggest source of ROI.” (HubSpot) These marketers have harnessed the power of digital communication and have strategized effective email campaigns to convert leads into sales. “For every $1 you spend on email marketing, you can expect an average return of $42.” (DMA)

Today email marketing is very much alive, relevant, and an effective marketing tool — a vehicle that continues to grow. “In 2019 alone, 293.6 billion emails were sent and received each day. […] this figure is expected to increase to over 347.3 billion daily emails in 2022.” (Statista) The potential to reach your target market, communicate with them and increase your profit margins are endless with a strong, well-executed email marketing campaign. Business owners who know the importance of a well-crafted email and the potential it has to add to the bottom-line place email marketing at the core of their company’s marketing strategy. How about you?

If you would like to work with a professional copywriter, one whose background is in sales and marketing, contact me at for a complimentary consultation.

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